ConveyorTek design, manufacture, and service industrial conveyor systems for factory automation, logistics handling, coal plants, recycling, composting, quarrying, and mining operations. In late 2013 they asked FMM to redevelop their website as their previous online presence was not representative of their business.
ConveyorTek operates in three distinct markets of 'Bulk Materials Handling', 'Parcel Packaging and Handling' and 'Metal Separation and Detection'. From a key sales perspective, these areas are totally discreet to each other, and the clients in each require different solutions and understand different terminology.
This was a challenge the website solved, by creating an infrastructure that standardised the overall experience and structure, whilst tailoring the information within each division with unique collateral, all of which can be managed in a seamless content management system.