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Overview
Belfast Mela is Northern Ireland's largest multi-cultural festival, attracting over 15,000 people a year to Botanic Gardens in Belfast. Mela is organised and planned by ArtsEkta, NI's leading ethnic arts organisation, whom we have been delighted to work with already in the past on their own website project.
ArtsEkta asked us to get involved in the Belfast Mela project and re-imagine the online presence for the festival, which had previously been built on a Wordpress installation, offering limited scope for bespoke features and content.
Site launches : Late May 2012
Our Approach
We met with the ArtsEkta team to hear their ideas for the new Mela website and the range of features they would like to have available to help promote the event. Together we worked on developing the site map on how to best organise the content.
We then worked on producing a range of ideas for the new site, based on the creativity and diversity of the event itself, incorporating the rich colours of the identity and branding. Unlike the previous site, we wanted the main content to be presented on a vivid white backdrop, with the festival colours injected in at key locations to compliment the design.
Once ArtsEkta were happy with the entire range of visuals, we built the site and incorporated it onto our Grapevine CMS platform, allowing them full control to manage the website and promote the event.Things We Did
Created improved content structure Developed original site design Marked up site for full cross browser support Integrated Flickr & YouTube functionality Deployed entire site onto Grapevine CMS The Outcomes
Improved site traffic More flexibility to update site in-house Excellent feedback & exposure A sustainable platform for future events. The Client said...
"Fresh Made Media consists of a highly focused, friendly and extremely competent web design and development team. They confidently translated our vision for a creative and vibrant website that has helped to meet our company’s objectives, enhance our marketing strategy and support our profile as NI’s leading ethnic arts organisation. I would highly recommend this company to those wishing to enhance their online presence and positioning."
Nisha Tandon, Director
ArtsEkta
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Overview
Oakdene are print & promotional company with over 75 years heritage across four generations of the McMullan family. Their established expertise in fine lithographic printing diversified into digital and large format printing as technology and demand changed. They now operate a hugely successful Promotional Materials division and continue to innovate with new initiatives including Stock Management, Direct Mail and Eco-friendly ranges.
They approached FMM to create a brand new web presence which would successfully give all their service divisions a platform to engage with new and existing customers and better enable.
The site will launch in June 2012.
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Overview
Built as one of three websites on the same infrastructure, these sites were specifically created to promote the parts sales division of John Mulholland Motor Group.
JMMG are genuine parts suppliers for Ford, Skoda and Hyundai, all of whom are supported franchises within the group's business.
These sites are built to be completely responsive, so they work across all devices including mobile, tablet, laptop and desktop.
They automatically pull relevant car information from the live JMMG database and use it to create a matrix of model parts for SEO advantage.
Also see:
www.fordpartsni.co.uk & www.hyundaiparts,co,uk
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Overview
Royal North of Ireland Yacht Club are one of the UK's most prestigious and respected sailing clubs. Based in an impressive period clubhouse in Cultra, Co.Down, RNIYC have over 1000 members, who are all passionate about sailing and the community spirit surrounding the many annual sailing events they participate in.
RNIYC asked us to get involved in creating a new website which would facilitate the growing demands of their club in the present day. These included - event registration, online payments, an integrated social & sailing calendar, rooms & facilities booking, sailing course registration and a private members area.
The site launched in March 2012.
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Overview
Howard Abraham Motors Ltd have been operating for over 75 years and have a rich heritage of motor expertise spanning three generations of the Abraham family.
With two dealerships in Lurgan and Portadown, Howard Abraham maintain several new car franchises from Peugeot, Skoda and Kia. They also have extensive used car showrooms, and a Servicing & Parts Centre.
Abraham contacted Fresh Made Media to explore how we could help re-position them on the web.
Our Approach
The considerations of this project were wide, varied and complex, and so a lot of thinking was required before we began. The three 'new car' franchises of Peugeot, Skoda and Kia required prominence on the site, without diminishing the importance of other business concerns such as used vehicles and servicing/parts. This was a balance we sought to address early on in our designs.
For new cars, emphasis was placed on Abrahams best 'deals' rather than extraneous information about the car itself. This was a strategic decision based on the existing savvy of customers. For used cars, the importance was on easy searching/filtering and clear concise information.Things We Did
Gathered requirements and spent time thinking about solution. Developed original site design. Marked up and developed bespoke front-end with custom interactions, animations and functionality. All dynamic. Deployed entire site onto Grapevine CMS. Gave client relevant access to update their business information and assets. The Outcomes
More professionally relevant website. Increased site traffic. Improved lead generation capability. Complete in-house autonomy and control over site content. Excellent client feedback and satisfaction. -
Overview
Parkway, Newbury is a new mixed use scheme of retail and residential development owned by Standard Life Investments. About 6 months prior to the grand launch, Fresh Made Media were brought on-board by Spirit Marketing Group, to oversee and deliver the web component of a huge cross medium project that their agency was engaged on.
Stores that opened in Parkway at launch included Debenhams, Marks and Spencer, Topshop, H&M, New Look, Fat Face, Mint Velvet, Superdry and Jigsaw, with many more set to open in the months beyond launch.
Our Approach
This project had so many considerations to factor in - a store directory, store profiling, events, news, offers, centre information, tourism concerns and of course numerous promotions.
We gathered these requirements and began the job of organising the content in a manner which we felt would prove the most beneficial to both the users and the business. We mapped out the data assets for the site and designed our database accordingly.
Our aim was to make the site content both extremely easy to update and re-use, As such, Offers, Stores, Promotions, News and all site data are discreetly managed within the CMS. This means the system is very easy to understand and manage.Things We Did
Created site content structure and navigation hierarchy. Proposed several innovative features. Developed original site design. Marked up site for full cross browser support Deployed entire site onto Grapevine CMS. Created multi-level access for relevant stakeholders. Successfully launched site to coincide with centre opening. The Outcomes
Approx 10,000 website visitors in month of launch. Total control over site by several third parties including agency, owners and store management. Complete control to grow site as development evolves. -
Overview
In early 2011, Fresh Made Media ran a province wide competition, asking local NI charities to apply for the opportunity have a graduate InternShip team develop a new site for them, under the guardianship and production values of Fresh Made Media.
The winning charity was the 'Integrated Education Fund' (IEF), whose application outlined their vision of of creating a standalone campaign site, to support the cause of educational reform and integrated education in Northern Ireland. We immediately resonated with their cause and ideas, and so the team set to work thinking how we could leverage the web to help the campaign. The outcome of this process was the 'One School Of Thought' website.
For full project details and credits read the 'Internship Case Study'
Our Approach
The team met with IEF to discuss their requirements, and a varying range of ideas were generated. We all agreed however that capturing public support, representing that support visually and providing a forum for discussion on the Open Letter were critical components of the intended solution.
Over the course of about 8 weeks, the team met with IEF several times, prepared design mockups, generated mood boards and created a definitive strategy for the website. Part of the early phase of this period involved a brand development exercise, during which the 'working title' of the campaign was replaced with the definitive 'One School of Thought' concept. This was carried out in conjunction with brand design specialists, Hurson.Things We Did
Created original design and site concept. Put strategy and features in place to support online campaign. Marked up site into valid HTML/CSS Developed bespoke front-end with several key features including Google heat map, discussion board and video walls. Integrated website entirely into the Grapevine CMS architecture. The Outcomes
Increased awareness of the campaign to the public. Live statistical overview of the campaign progress. Facilitated and enabled debate on the topic of educational reform. Complete control over website and its message by campaign team. Excellent feedback and satisfaction from client on end product. -
Overview
Established in 1847, Belfast Harbour Commissioners controls an area of over 2,000 acres representing 20% of Belfast City and is home to major business including Microsoft, Harland & Wolff, Capita, CitiGroup and Bombardier.
Whilst steeped in heritage and tradition the Harbour prides itself as being at the forefront of marine facilities, commercial and real estate development. In conjunction with a recent re-branding exercise, the Harbour needed a website to promote it's operation and reflect their aspirations for the future.
Our Approach
Our biggest challenge was how to organise the harbour's activities into a format suitable for their diverse range of stakeholders. We solved this by enabling visitors to identify what type of user they were and then provide them with content relevant to them.
This was achieved via the Interactive Harbour. A visual metaphor representing all aspects of the organisations operation. Fully animated and interactive it provides an engaging platform from which 5 individual home pages promote specific aspects of the Harbour.
We also unearthed an opportunity to tap into the vast numbers of companies operating within the Harbour estate. A Business Directory was developed to showcase these companies, provide a promotional platform for the companies themselves and generate an SEO advantage for the Harbour.Things We Did
Departmentalised site structure User types identified with targeted & relevant content Interactive Harbour developed as a fun & engaging visual metaphor Business directory developed for promotion and SEO advantage Web 2.0 & social networking principles applied Bespoke Grapevine CMS development & integration Hosting, backup & technical support The Outcomes
Flexible content provision & elegant design Brand consistency achieved Content easy to find and pleasurable to navigate Search engine rankings improved and diversified Significant increase in web traffic and lead generation A powerful & easy to use CMS solution We've created a website that educates, informs and showcases Belfast Harbour as a world class Port -
Overview
ArtsEkta (Ekta means bonding/uniting in the Indian language) is a multi-award winning social enterprise that works to enhance the practice, understanding and appreciation of ethnic arts within an artistic, social and educational context.
Their old website was no longer reflecting the stature of the organisation, so they approached Fresh Made Media to re imagine their online presence with a new vibrant solution. The site is focused on promoting news, events, festivals and the various programmes that Arts Ekta are involved in delivering across Northern Ireland.
Our Approach
We met with the ArtsEkta team on a few occasions to understand both their organisation and their requirements for the new website. The short comings of the old website provided a great set of early requirements for this project, as the marketing team already knew the tasks they'd like to be able to perform to realise their ideas. On top of this, we also developed several original features which improved the website's ability to promote and engage with users, and made the work flow within ArtsEka's admin team much easier day-to-day.
The result is a fully CMS managed promotional platform which enables ArtsEkta to take control of their outward and inward communication more effectively and easily. News, events and external media from YouTube and Flickr are all easily interlinked and mashed together to create a unified centrally managed message. The marketing team have full control over creating and managing festivals and workshops, and in channeling inbound communication to specific team members per campaign or programme.Things We Did
Created improved content structure Designed original vibrant site design. Integrated 'mash-up' features with Flickr and YouTube Centralised document and press-release repository Festivals and Events Manager The Outcomes
Improved site traffic Increase in inbound communications and inquiries Greater staff ownership of site content and campaigns A professional website which reflects the true value of the organisation The Client said...
"Fresh Made Media consists of a highly focused, friendly and extremely competent web design and development team. They confidently translated our vision for a creative and vibrant website that has helped to meet our company’s objectives, enhance our marketing strategy and support our profile as NI’s leading ethnic arts organisation. I would highly recommend this company to those wishing to enhance their online presence and positioning."
Nisha Tandon, Director
ArtsEkta
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Overview
Webster is Belfast Harbour's champion of environmental awareness and the mascot for the organisation's eco-friendly drive into the 21st century. He promotes 'green' values to kids at schools across the province. A cousin of the Loch Ness monster, Webster lives in Belfast Lough and helps to keep it clean and green.
Belfast Harbour asked us to create an online home for Webster, to give school children across Northern Ireland a place to learn about life at the harbour and its many environmental concerns.
Our Approach
We wanted to keep it fun, engaging and informative, and aimed at its demographic of 5-10 year old school kids. With this in mind we took a completely different approach to designing the site in comparison to our normal corporate process.
We utilised lots of cartoon style artwork, introduced a 'living landscape' themed background and placed several other characters from the webster universe in the forefront of the design. This all lends itself to the engaging and fun experience of using the site.
With the content we focused on snappy quizzes, games and information that would capture the kids attention and compel them to interact and learn from the information. The result is a wide variety of 'green' focused content and fun, informative content aimed at promoting environmental awareness.Things We Did
Created an engaging, fun custom design. Developed several interactive features such as games, quizzes, competitions and comics. Produced a range of eco-friendly content and information. The Outcomes
Hundreds of schools province wide interacting with the website. Kids learning about eco-friendly topics. Daily submissions to join 'Club Webster'. -
Overview
Axis Three are revolutionising how plastic surgeons communicate potential results with their patients using 3D scanning technology. The company (with offices in Belfast & Boston) came to us needing a website capable of communicating how the technology worked for both patients and surgeons.
Our Approach
Understanding not only the technology but also the surgeon / patient relationship was key to our concept for content organisation. Axis Three essentially needed 2 sites - 1 for surgeons and 1 for patients.
The Surgeon site would go into further detail, use medical terminology, discuss hardware, applications of use, benefits to their practice etc. It would also contain downloadable content, a members area and several forms to generate sales leads. In general a more sales & marketing focused offering.
We developed the Patient site to be a driver and marketing tool for the main Surgeon site. It was our idea that although Axis Three didn't sell directly to patients, they could still generate interest in their products by showing patients how it could benefit them and which surgeons could offer it.Things We Did
Dual format site structure Clean crisp design supplements medical content CMS supports dual user type and multiple product cross referencing Stream-able video and You Tube integration Blog - Bespoke CMS based solution Inform Your Surgeon : enables patients to promote the technology Surgeon Locator : enables patients to find surgeons via a map (Google Map API) or a directory listing The Outcomes
SEO improved for all targeted keywords Site traffic up 15% Sales leads massively boosted Now globally recognised as a leader in 3D scanning technology Axis Three are now diversifying their product range and have plans to enter into the Asian market The Client said...
"I engaged with Fresh Made Media on a complete overhaul and redesign of Axis Three's website because of their understanding of our business challenges, their ability to apply best practices to web structure and usability, content management, graphic design and SEO, and their pragmatic approach to the project. Fresh Made Media delivered.
From the moment we kicked off the project, I knew we had made the right decision. At our initial meeting they presented an unbiased assessment of the previous site along with recommendations for improvement. Their critique was blunt, but right on target and, while I had hoped there was something salvageable in the previous site, the harsh reality was that there was not. However, Fresh Made Media's recommended approach made it an easy decision to proceed. They took the time to understand our needs and executed a phased solution that communicated our value proposition to two unique audiences, accurately reflected our brand, offered multiple opportunities for lead capture, dramatically improved the user experience and enhanced our position in organic search results.
A critical requirement for success was the ability to update the site easily. Fresh Made Media designed, developed and rolled out a content management system which offered the ultimate in flexibility for us to update and freshen content while ensuring that the site graphics were consistent and structure remained intact . Their CMS solution was incredibly easy and intuitive to use and included additional features like footer module so that we could highlight content relevant to a particular page and provide an additional opportunity for lead capture.
Fresh Made Media's project management was very strong. They used Base Camp to manage project phases, enabling us to communicate seamlessly about project status and editorial and creative comments. I felt that they had command of the project details and clearly communicated what they needed from the Axis Three team to meet target deadlines.
Lastly, the project was completed on budget. There were no surprises and I felt that Fresh Made Media exceeded expectations and over delivered at every point.
From start to finish, Fresh Made Media impressed me with strong creative ideas, incredibly effective user interface design, impeccable execution and solid problem-solving skills. They took the time to understand our product technology, value proposition and target audiences and proposed highly effective solutions that delivered on our business goals for B2B lead generation and B2C awareness building. Topped with strong communication that made an ocean and 5 hours time difference between us seem like we were just around the corner. Thanks Fresh Made Media for making my job easier and helping Axis Three get the best from the web!"Alicia Recupero, VP Marketing
Axis Three
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Overview
John Mulholland has been involved the motor industry for over 20 years and during that time has built up an enviable reputation for value, and customer service. John's dealership incorporates Skoda, Ford, Hyundai, Proton and Used cars.
John wanted a website through which he could promote his stock and generate sales leads whilst providing his customers with valuable information and choice. This was the second time John had asked us to develop his site so we already had a number of features in mind.
Our Approach
We outlined 3 key areas for improvement - promotion, SEO and data capture.
Promotion was a big challenge with multiple franchises competing with each other. We developed a hierarchy which accommodated all promotions, with additional exposure granted to a select few via banners and news articles.
The newly acquired Ford franchise and the extremely competitive used car market needed to perform better and rank higher. We undertook an extensive SEO strategy including copy-writing, external linking, url rewriting, feature creation and social networking.
With the anticipated increase in traffic from our SEO activities we developed a number of features to harvest user details and generate sales leads. Newsletter sign-up, finance request, arrange a test drive, make an offer and the obligatory contact form all contribute to put John Mulholland Motor Group in contact with potential customers every day.Things We Did
Home page promotion banner - CMS powered New Car Features: searchable price list, engine stats, image & video galleries, pdf brochure downloads, book test drive and more Used Car Features: refine search, reorder results, make offer, book test drive, image & video galleries, dual currency, finance option, 3rd party feed to Auto Trader, Used Cars NI, U Drive etc Cross link between sections with intelligent content - similar cars, similar value, other offers etc Data Capture Features: book a test drive, make an offer, finance request, newsletter signup and contact us The Outcomes
Ranked in the top 5 for targeted keywords in Google 3 fold increase in site traffic Significant increase in sales leads Time efficiency savings using Grapevine CMS Customers better informed prior to arrival Improved user experience John Mulholland's online presence now matches his commitment to be the number 1 choice when buying a new or used car in Northern Ireland and beyond The Client said...
"The guys from Fresh Made Media are a real asset to my company. We've worked with them for a number of years now and I trust their judgement when it comes to positioning my company on the web.
This is the second time I've asked them to redesign the site and their knowledge of my business really shows. Sales leads generated from the website keep my salesmen busy - keep up the good work.
PS. Fresh Made Media are currently working on the 3rd revision of this site, due to launch early 2011."John Mullholland, Managing Director
John Mulholland Motors
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Overview
The Belfast Harbour approached us to develop a micro site to promote, market and ultimately sell their newly commissioned book - Titanic Port. The book is written by renowned local author Alf McCreary and explores the history of the Port in vivid detail and stunning illustrations.
Our Approach
We wanted to incorporate the visual appeal of the book into the design of the site. With an impressive selection of photography, diagrams, maps and artwork we were spoilt for choice is this regard.
Strategically speaking the site performs a number of key tasks. It provides information about the book and it's author. It enables the user to get a true 'feel' for the book and it's content via a rich use of illustration and a 70 page preview. Reassurance is generated form the home page testimonials and lastly, 'buy it now' links the site to PayPal from which the book can be ordered online.Things We Did
Site designed with maximum visual impact 70 page flash preview facilitated PayPal links provided PayPal account setup and integrated Online sales training provided The Outcomes
Provides a dedicated platform from which to promote the publication Greater online exposure achieved Information presented in a style representative of the books content Online sales generated -
Overview
Blacknorth are an award winning animation and VFX studio based in Belfast. We collaborated with them to help them create an online platform which would allow them to easily and robustly promote new work as their portfolio expanded.
Our Approach
We collaborated with Blacknorth to understand their requirements and how they wanted their website to work. They had a clear vision of being able to build portfolio pages in a 'modular' format, so that any combination of text, image or video, in varying sizes, could be accommodated. This was an ambitious undertaking, but a very intelligent one, as Blacknorth could have complete flexibility in how they promoted projects of varying sizes and types.
We sketched out the proposed solution, liased with their graphics team and began work on the front and back end systems which would enable their objectives. Much of the site relies heavily on the 'Vimeo' video platform, and so tight integration with that was required. Additionally, part of the requirement was that some project could be 'pin' protected, so that they were only accessible with a special passcode. (for copyright purposes).Things We Did
Converted Blacknorth designs to working HTML templates Created bespoke portfolio manager Integrated Vimeo support Created custom news system. Added 'Pin' protection for projects. Setup custom Grapevine CMS product. The Outcomes
Much improved ability to showcase Blacknorth's work and services Increased traffic to the website. Ever growing library of portfolio and news items. -
Overview
City Cabs are the largest taxi cab company in the North West of Ireland. Based in Derry, they are the official taxi operator for the City of Derry Airport, meaning their market includes Donegal, Tyrone and even further afield. The company had recently undergone a change of management and a subsequent re-branding exercise, and thus required a new website to reflect their current services and offering.
With a new technology infrastructure recently installed, such as in-car GPS and a computerised booking system with 'ring-back', City Cabs wanted to match their 'offline' professionalism with a new 'online' website which met these high standards.
Our Approach
The North-West taxi market is highly competitive and customer loyalty to particular companies is always a factor, so we identified that we had to make Search Engine Optimisation a critical factor in this project. With Derry recently winning the City of Culture 2013, we felt there was an opportunity to generate new business for the company from non-local clientèle arriving to the region.
Our approach was to create a website which offered a range of useful information for local customers, and also included a raft of advice and guidance for tourists and visitors to the city. The inclusion of upcoming events, accommodation and dining recommendations, sightseeing locations created useful, keyword rich content which would not only drive traffic to the site, but make the site a useful resource for those planning a visit. As City Cabs are the 'Official' airport company for the regional airport, this kind of content sits seamlessly on the website and promotes their standing.
The further inclusion of an online taxi booking system was also an area we felt where the company could diversify and reach new customers, and this formed a major part of our work on this project.Things We Did
Created a clean professional site design Engineered site for maximum SEO benefit Created tourism specific content areas Developed an 'online' taxi booking system The Outcomes
Improved search engine ranking for all terms Increased web traffic by 44% More inquiries and fare checks New influx of online bookings Noted increase in airport pre-bookings by tourists prior to arrival The Client said...
"Our main concern when choosing a web supplier was affordability. Fresh Made Media proposed a solution that really offered us value for money.
The website is simple and polished with an ease-of-use factor that is vital. Our bookings have increased significantly and we feel confident moving forward with Fresh Made Media on hand to support and develop the site into the future."James Deehan, Managing Director
City Cabs
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Overview
Musclecharge are a London based sports supplements company selling renowned global nutrition brands online. Although now recognised as one of the fastest growing online retailers in the sector, the business was a 2005 new startup, selling primarily via Paypal and direct sales. As the business grew however, and they began to expand their operation, the requirement for a more competitive e-commerce platform was evident.
Requirements included the acceptance all major payment types, improvement of their SEO rankings, a more robust and full featured shopping cart solution and improved Promotional and Marketing capabilities. Additionally, they needed this to be accomplished with a brand new design strategy, which would take their business to the next level and let them compete with major players in the sports supplements space.
Our Approach
We researched the major companies in this industry and drew up a list of the things we liked (and indeed disliked) about their online stores. Next, we evaluated the design styles which were used within this industry, and were thus extremely confident we could create a new design which would push Musclecharge into the upper quartile of sports supplements e-tailers.
From our research we identified a raft of improvements including integrated SEO, optimised urls, customer accounts, enhanced checkout features, better catalog management, improved promotion & marketing capabilities, enhanced product options and much more.
Understandably, cost effectiveness was a concern to the client, so we selected the 'Magento' framework as the platform for which to best achieve the core features that we had identified within reasonable time and budget. As an open source project, with huge community support, it gave us the peace of mind that standard e-commerce features would be available and working for us, and let us focus on the many customised and bespoke requirements that the Musclecharge project demanded.Things We Did
Researched supplements industry Created a market specific site design Created a highly customised Magento e-commerce platform Converted designs into e-commerce templates A 'Batch Order Exporter' which is sent to dispatch warehouse twice daily as a CSV A 'Live Chat' system for customers to talk to the sales team A bespoke wholesaler specific deferred payment system The Outcomes
Turnover tripled in 24 months Web traffic increase of 400% Improved customer satisfaction with website usage Increase in email and web inquries More efficient dispatch process The Client said...
"In the fast-growing environment of online supplement sales we wanted a vibrant, invigorated website that positioned Muscle Charge as a market leader.
After speaking to Fresh Made Media, it was clear they understood our needs. By implementing their recommendations we've seen sales increase by almost 300% and places us as one of the top supplement retailers in the UK.
We have no doubt that we will continue to work with Fresh Made Media to help develop new features and expand our business."Chris Murray, Founder & MD
Muscle Charge Nutrition
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Overview
Synonymous as a Skoda dealer, John Mulholland Motor Group were open to suggestions as to how they could promote they're newly acquired Ford franchise and reinforce their position as Northern Ireland's Newest Ford retailer.
Our Approach
Although we had already incorporated Ford into the main John Mulholland dealer site and got him to 2nd place on Google for 'Ford Northern Ireland' we both felt we could push home the message by creating a dedicated Ford site.
The site showcases every aspect of Ford at John Mulholland. New Fords, Used Fords, Ford Promotions, Ford Offers, Ford of the Week etc. We used jQuery sliders to promote more content within the same space a by-product of which means the site is fully iPhone friendly.
We wanted to leverage as much search engine ranking weight as possible so purchased the domain ford-northernireland.com. The site is only 1 page and acts as a portal to content on the main John Mulholand dealer site. We designed it to pull in data from the main site meaning it requires very little maintenance whilst maximises exposure.Things We Did
Purchased ford-northernireland.com Integrated key SEO techniques jQuery usage throughout Centralised content Grapevine CMS integrated The Outcomes
John Mulholland & Ford is now firmly established online Increased traffic to main dealer site Ford sales leads increased Relatively maintenance free The Client said...
"This website was born out of a need to better associate John Mulholland Motor Group with the newly acquired Ford brand. Thanks to Fresh Made Media's professional input and SEO expertise we now rank 2nd on Google resulting in a noted increase of inbound enquires."
Thomas Darragh, Ford Brand Manager
Ford Northern Ireland
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Overview
Following the success of the website re-development project we undertook for Belfast Harbour in 2010, the organisation was keen to explore new ways in which to use web technologies to integrate with their business and improve operational tasks.
One long standing goal of Belfast Harbour was the creation of an online system to manage and track ship traffic entering and leaving the harbour in coordination with the various 'Shipping Agents' - third-party companies who liaise with arriving/departing vessels to manage and coordinate their cargo and logistics.
To date this process had been undertaken manually, using a combination of telephone, fax and offline administration. Given the abundance of essential information (required by law) to allow ships to dock or discharge at a port, this was a time consuming process. This information was then keyed manually into an legacy back-end system. An automated integrated online solution was sought.
Our Approach
Working in conjunction with the Port Operations team, we were asked to plan and develop a commercial web application (known as the 'Agents Portal'). The proposed system would enable third-party shipping agents to book and manage ship arrivals/departures directly online, completely replacing the current manual process and enabling a centralisation of information and communication on current port activities.
We worked closely alongside the Port Ops to capture and understand the requirements and specifics of the current manual system, and discuss ideas and aspirations for the new online replacement. This allowed us to develop a clear understanding of the intended online system and the function it needed to perform.
Using a rapid prototyping approach, we began to develop screens and user interfaces which stored and controlled the information Belfast Harbour needed to capture. We iterated this system through time, by working directly with the Port Ops administrator, who was field testing the system using live data. This allowed us to quickly develop the system to closely match their needs, and develop features which added the most value to the project.Things We Did
Assessed needs and gathered requirements. Mapped out current offline processes and manual system. Developed conceptual solution for proposed online solution. Created working system prototype. Imported entire ships IMO database. Imported global harbour database. Iterated prototype with client input until objectives were met. The Outcomes
Fully operational web application. Two tier 'agent' and 'admin' login facility. Unlimited agent account creation to access/create bookings Admin oversight to accept/deny bookings. Fully integrated messaging and notification system. Tracked and highlighted amendments feature. Important file and document upload/attach All transactions notified by email.
+44 (0) 28 9023 3254 Fresh Made Media, 16 Donegal Sq South, Belfast, BT1 5JG
